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Relevant questions I will add to. Who is your target audience and do you know the way they BEST communicate? Have you as a church leader studied HOW they communicate? Are you aware of the number of seconds that it takes them to delete a message and within those seconds deploy the tools that will grab their attention? Al super important questions. We can never assume that our target audience is like us. We need to study THEIR habits in order to properly reach them.

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